
Sky's reach for the sky initiative is designed to help young people be what they want to be by providing hands-on learning experience. The site includes top tips from presenters, a virtual newsroom and a media studies pack for GCSE and A level students which uses Sky News as a case study. It also contains a video showing how Sky News deals with a breaking news story.
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Each year Sky News sponsors the Broadcaster of the Year category of the Guardian Student Media Awards. One of the sought-after prizes for the winner is a six week placement at Britain's most popular 24-hour news channel.